BJCT |

Tipul înregistrării:	Text tipărit: monografic
Autor:	Anderson, Alan H.
Autor alternativ:	Kleiner, David
Responsabilitate:	Alan H. Anderson and David Kleiner
Editura:	Blackwell Business
Locul publicării:	[Oxford]
Anul Ediției:	[1995]
ISBN:	0-631-19126-7
Descriere:	XXX, 249 p. : fig.; 24 cm
Note:	Note la sf. capitolelor
Note:	Index
Note:	Bibliogr. p. 239-245
Limba:	Engleză
Serie:	Effective Management
Subiect:	Relaţii publice
Subiect:	Marketing
Cota topografică:	659/A 51
Clasificare:	659
Clasificare:	339.138:659
Note conţinut (cuprins):	carte_străină_2004

LDR:00844nam# 2200265## 001 216337
009 ubfixit050.016 Effective Marketing Communications : A Skills and Activity-Based Approach
010 $a 0-631-19126-7 $d 130000 lei
100 $a 20141007u########m##u0rumy50######ba
101 $a eng
102 $a GB
105 $a z
200 $a Effective Marketing Communications $f Alan H. Anderson and David Kleiner $b *carte tipărită $e A Skills and Activity-Based Approach
210 $a [Oxford] $L s14857 $c Blackwell Business $d [1995]
215 $a XXX, 249 p. : fig. $d 24 cm
225 $a Effective Management
300 $a Note la sf. capitolelor
300 $a Index
300 $a Bibliogr. p. 239-245
327 $a carte_străină_2004
345 $b c2004/20
410 $0 55718 $f Blackwell Business $t Effective Management
606 $3 126842 $a Relaţii publice
606 $3 127889 $a Marketing
675 $a 659
675 $a 339.138:659
679 $d 65
700 $3 2369 $a Anderson $b Alan H.
701 $3 56675 $a Kleiner $b David
801 0 $a RO $b BJCT $c 20140930 $2 unimarc
852 $j 659/A 51