BJCT |

Tipul înregistrării:	Text tipărit: monografic
Autor:	Perreault, William D., Jr.
Autor alternativ:	Mccarthy, E. Jerome
Responsabilitate:	William D. Perreault, Jr., E. Jerome McCarthy
Editura:	Irwin / McGraw-Hill
Locul publicării:	Boston Burr Ridge (Masschusetts) Dubuque (Illinois),...
Anul Ediției:	[1996]
ISBN:	0-256-13990-3
Ediţie:	12-th Edition
Descriere:	XXVI, 868 p. : il. color, fig., tab.; 26 cm.
Note:	Note p. 783-829
Note:	Index
Limba:	Engleză
Serie:	The Irwin Series in Marketing
Subiect:	Marketing
Cota topografică:	IV 6538
Clasificare:	339.138(100)"19"

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